Pop quiz: what is the #1 revenue generator for the MacDonald’s Corporation? In the 50s when Ray Kroc catapulted MacDonald’s to global success, it wasn’t burgers that did it. Frustrated by the thin margins from Big Macs and French fries, Kroc pivoted to real estate, acquiring prime locations which were then leased to franchisees, putting McDonald’s in the land business.
It seems the energy industry hasn’t quite had the same epiphany. While petroleum engineering and the geosciences have all benefited from waves of innovation that greatly enhance our ability to find and extract hydrocarbons, the land department still shuffles paper lease packets with employees sitting on the floor of filing rooms. Overworked and overlooked by digital energy transformation initiatives, land professionals deserve paperless workflows.
At Pepper Energy Partners, we have a lot of conversations with VPs of land who well understand the value of digital transformation yet often cite lack of resource bandwidth as the top reason for kicking the land file digitization can down the road. we get it, teams are busier than they’ve ever been, acreage positions can suddenly double or triple through M&A, and the number of owners to manage just keeps getting bigger without a corresponding uptick in land department head count.
If you’re new to Pepper, we’ve got deep roots in energy digitization and that has naturally cultivated our expertise in land file management as we transform paper lease packets into readily searchable, on demand data. We leverage cutting edge digitization technology and the category leading Thomson Reuters Document Intelligence AI data extraction solution to deliver unmatched accuracy for your land files.
